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I help companies big and small to create their brand and visual style to connect with customers. I work closely with my clients to fully learn about their mission,  and how I can best create visuals in support of their brand.

Day Spa 1
Safflower Safari lotion bottle. On the front of the bottle is an image of a girafe smiling with its eyes closed, holding a safflower in its mouth.
DAYSPA Body Basics

Brand Design & Illustration

DAYSPA Body Basics is an independent family-owned business that wants the best for your skin.

 

The DAYSPA mission is to handcraft 100% natural skincare and bath and body products that are allergy and chemical free.  They wanted to rebrand their baby and pregnancy product lines, and I was delighted to head up such a fun project.

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The key to the Safflower Safari designs is a bright and organic feel that engages current customers while attracting new ones.

Safflower Safari sunscreen in a pump and in a tube. The tube has an image of a playful hippo in swim trunks and the pump has a giraffe smiling with its eyes closed holding a safflower in its mouth.
Day Spa 2

safflower safari

Hippo in a one piece swim suit crawling on her belly

natural skincare for babies

Safflower Safari

Rebranding the Safari line was a collaborative process. The company has a clear vision of its overall brand, and it was exciting to create illustrations they love.

 

A playful feel is paramount to this line of baby skincare, so creating a cast of whimsical animal characters brings the products to life. The animals seem to almost come off of their containers!

 

My illustrations have a  playful vibe and feature key ingredients used in the products to showcase the company's "farm to skin" mission. 

Lion with wild mane smiling

We Love Babies

safflower safari greeting card with hippos, giraffe and lion all smiling

MADE IN MONTANA

Day Spa 3

Part of the rebrand included designing a greeting card featuring all the animal characters. This fun card is included in gift sets and keepsake packages.

 

I continued using a botanical theme to highlight the ingredients used in the Safflower Saffari line.

Hippo in swim trunks playing on his back
Very faint outline of a large calendula
Day Spa 4
Safflower
Woman holding a bottle of DAYSPA Bodybasics bell oil. On the bottle is a line drawing of a pregnant woman holding her belly and a faint outline of a calendula flower

Mom To Be

There were many incarnations of the design for the Mom To Be line. This one is my favorite. I wanted to make moms feel special and pampered every time they use these healthful products.

 

The clean, minimalist look is a reflection of the four-ingredient list of the Mom To Be products. 

DAYSPA Bodybasics belly butter, line drawing of a pregnant woman holding her belly and a calendula flower on a roll up product tube
Profile of the silhouettes of two women with diffrent skin colors wearing large colorful earrings. With the stylized writing "Color N' Flow" below the women.
Color N Flow 1
Color 'N Flow

Logo Design 

Color 'N Flow is a small black-owned, woman-owned business that makes polymer clay jewelry. Their statement pieces are vibrant and bold, inspiring confidence in the wearer. 

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The main focus of this design is inclusion. I created a logo that reflects the heart of the company, which is bringing women together and making them feel beautiful.

 

I chose warm and bright colors to project a feeling of comfort and hint at what the customer can expect to see in the jewelry they buy.  

Silhouette of brown woman wearing a large colorful earring on the left and jewelry care instructions on the write. Color N' Flow written on the bottom.
Color N Flow 2
Color N' Flow logo of two women on a white jewelry box with Color N' Flow written in gold foil.
Color N Flow 3
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